84-86 Herald Street, Cheltenham VIC 3192 03 9585 7788

Melbourne printer Complete Colour announced the appointment of Dylan Elkman as Business Development Executive this month, with an increasing number of print contracts returning to trusted on-shore suppliers.

Celebrating 30 years in business this year, Complete Managing Director Tim Michaelides says the team is still young and hungry; and Dylan’s appointment is testament to this. 

“We’re delighted to have Dylan on board,” says Michaelides.   

“Dylan’s expertise in the fashion industry is a great fit, with many businesses now returning to on-shore printing and looking for trusted suppliers. He’s very well connected and we offer quality and value across a range of print services for all the industries Dylan will be talking to.”

Here’s what Dylan had to say on his second day on the job.

Dylan, take us through your career path to date.

I come from a manufacturing and fashion background, working on the administrative side of print, before moving into sales support. The fashion industry is coming back to life and it needs support, both in retail, print marketing and online. I’m looking forward to working with progressive businesses of all sizes.

What are you looking forward to most in your role here as Business Development Executive here?

I’m just starting out, but I love interacting with people; our teammates, our clients and our partners; working to achieve the best outcome for everyone. We love offering end-to-end solutions where we can, and I can already see that Complete Colour goes the extra mile for our clients.

What attracted you to Complete?

I grew up just 10 minutes away from our Cheltenham headquarters, so it’s nice to work with a high-achieving community-minded business that has always been a part of my local area. It’s clearly a great business with so many loyal, long-standing team members. They are a very tight network and I could see that something was working well here. I wanted to be a part of that. 

Was Complete’s environmentally-responsible approach a major part of the decision?

Absolutely, I love the closed loop approach to sustainably-sourced materials. Complete’s values around the environment, value, service, quality and trust really align with what I think is most important in business.

What are your early impressions?

Systems drive performance here, but you are trusted to make the right decisions. I’ve worked in businesses where every minute has to be accounted for. Complete see the bigger picture and care for the team’s welfare. I’m looking forward to working under the mentorship of Tim, Geoff and the rest of the team – they’re all very experienced operators and cutting edge technology is always prioritised.

What is it you love about print?

There is no limitation to print so we can help businesses across all industries. That makes every day really interesting. Hard copy marketing still has great impact and still holds the ability to cut through the digital noise. 

What’s something people don’t know about you?

I started a clothing brand called DALMOR in 2018. Introducing cheerful colours to the market, with a focus on collaborations across local artists, screen-printers, embroiders, and pattern makers. It provided me with a strong understanding across every facet of a business, including print and digital content.

And the all important question, which footy team do you barrack for?

I barrack for Melbourne. Dad was brought up in Melbourne and his family had always followed The Demons. My mum is originally from Sydney so she would always try to sway me to the Swans, but it didn’t work. My partner is from Sri Lanka so she didn’t have a team until a couple of years ago – Melbourne’s first flag since 1964 came at a great time!

Dylan can be contacted at dylan@completecolour.com.au or on 0433100668


What are the key ingredients behind a successful print business? 

In 1962, US President John F. Kennedy visited NASA in Washington D.C. for the first time. During his tour of the space centre, he met a janitor who was carrying a broom down the hallway. He interrupted his tour, walked over to the man and said, “Hi, I’m Jack Kennedy. What are you doing?”

“Well, Mr. President,” the janitor responded, “I’m helping put a man on the moon.”

The cleaner had great respect for the President, for his own job, for his own purpose, for his own colleagues – and most importantly, for himself.

Respect for ourselves and our purpose

The janitor knew that he had to clean the hallway to perfection, because NASA was built on elite performance and precision, and he respected that. He also knew that if he didn’t do his job properly, anyone could slip, including Neil Armstrong.

Rather than seeing his job as siloed from the NASA scientists and the astronauts, he knew he was an integral part of a team making history.

High performing teams thrive on genuine conversations, such as the one between the janitor and the President. Openness, honesty and trust are cornerstones to efficiency of process and error aversion. In print, the margin for error is very fine, but the stakes are incredibly high. One low resolution graphic, one oversaturated photograph, or the finest spec of dirt in a machine, for example, can lead to the pulping and reprinting of thousands of copies.

Of course, any reputable Australian print company will have quality control and colour management systems in place, but protocol can only be adhered to if it is respected.

Respect for colleagues

In the same way, each team member has to have respect for all of their colleagues, and for the systems and processes in place to work. Clear, concise communication is key; and in a print environment, anything that falls short of those standards could create risk of something far worse than a reprint – danger in the workplace.

Relationships are built over time and genuine conversations enable colleagues to be able to openly and honestly raise issues where necessary, for the safety and for the good of the team. An open environment encourages people to speak up and contribute to improving performance.

Respect for partners

The print supply and delivery chain is long and complex, and it was further complicated by the pandemic. But in the same way that respect and communication is integral between the immediate staff of a print organisation, it is also essential that strong relationships and open channels exist with the wider external team. Without one link in the supply chain, the raw material to print delivery process is in danger of collapsing. 

Respect for clients 

Again, print companies that respect their clients will have contingency plans in place. This means that if one link in the supply chain does fail, there is an obvious solution – and strong relationships will allow for a change of course where there is trust.

A deep respect for teammates, suppliers, partners and clients will undoubtedly lift performance and end in a higher quality end product, produced in the most efficient way, creating great quality, service and value.

Respect for our craft

Most people in the print industry are there because they love print. The touch and feel of a tangible product; the reproduction of a beautiful graphic, or impactful words. 

Print captures a moment and amplifies communication to a targeted audience. And from the moment goldsmith and inventor Johannes Gutenberg created The Gutenberg Press in the mid 1400s, to the cutting edge digital and offset print technology we have available to us today, people have been fascinated by print and the evolving industry. It’s a long and illustrious history, and any employee worth their salt would do well to understand and respect the genesis of their industry.

Respect for the environment

Here at Complete Colour, we have a great respect for the environment, and for that reason we follow the most environmentally-responsible processes and techniques available to us – while always pushing the boundaries to reduce our footprint without reducing quality, service or value.

Our printing may not be putting people on the moon (although we’d happily collaborate if the Australian Space Agency came knocking), but every member of the Complete Colour team understands their purpose and has great respect for themselves, for their colleagues, our partners, our clients and for the print industry – its past, present and future.


Seeing the wood for the trees: brand colours often tell a deep-seeded story without using words. Complete’s logomark, for example, speaks to the environmentally responsible lens through which we see everything we do

Brand and logo must be aligned with the purpose of the organisation they represent. Some may just contain logomark (an illustration), some may just contain logotype (a word or words) and some may contain both (illustration and word(s) like Complete’s). 

On a more practical level, logomarks, logotypes and brand colours must always be chosen with consideration to usage and reproduction:

  • on different paper/card stocks 
  • with different print embellishments
  • on different colour backgrounds
  • on fabric for merchandise
  • when scaled

Choosing a brand colour palette that is versatile

It’s all very well picking three colours that look incredible on a screen, and having a great narrative behind why you’ve picked them and what they represent, but how well will they be reproduced across myriad digital and print properties and applications?

Firstly, you may choose to trademark Pantone references because you want your brand colours to be as unique as possible. But you have to consider the cost of printing those colours (you’d be in the same company as HP Sauce, Tiffany & Co, Target and McDonalds). If you choose Pantone SPOT colours (pre-mixed ink) without trademarking, you have to consider that printers and designers would have to create RGB (digital) and CMYK (print) versions that are as close as possible, but not quite exact.

You’ll have to consider how the colours would appear on paper stock, card stock, cardboard, caps and company cars; how the colours might appear on a black shirt, a white shirt and product packaging. How your logo and brand colours would appear on a matt invitation or a glossy magazine. A letterpress-printed logo type may look fantastic on the cover of a hardback book, but how will it look on a paper printed invoice?

It’s also important to have ideas for how colours might tie in with brand extensions, whether that’s for new product development, sub-brands or an additional arm to an organisation under the same brand.

Designing a logo that scales well

It goes without saying that organisations should use a qualified designer, where possible, to create visual branding and all of the elements that come with it. This will ensure that the organisation has a suite of assets ready for digital and print reproduction at any scale, on any surface (Vector file format is best) – whether the logo will appear on a business card or an aeroplane. Ideally, there would be a version that uses reverse colours too (for light and dark backgrounds).

What’s the difference between a brand and a logo?

Of course, there is more to a brand than just colours and logos. These are the visual representations of the brand, business or organisation. People, culture, narrative, tone of voice, values, mission and vision are just some of the elements that make up a brand – all driven by an organisation’s purpose; why it exists and why it does what it does. 

Why are logos and colours important to every organisation?

Complete’s logomark represents the completeness of a circle with an environmentally responsible (green) focus – our ‘why’. ‘Print With Trust’ is the logotype that explains what we do and what we think Australian organisations should also do. At Complete, we like to work with organisations that have a clear purpose we can align with – and those who can understand what drives us.

Complete’s deep commitment to detail is always viewed through the lens of each partnership’s bigger picture purpose.
We may not be designers or branding experts here, but we know how logos and brand colours will reproduce across offset and digital print, at any scale – and on any surface. If you’re going through the process of branding – or re-branding – contact hello@completecolour.com.au to discuss print-finishing.


Want to bring the wild into your printed material? Print embellishments can reflect contours, textures and raw touchpoints to take marketing material and internal collateral to the pinnacle. Read how below.

Thanks to Canva, TikTok, Snapchat and Instagram, anyone can pick up a smartphone and produce almost anything digitally today. And that’s great fun. Posts, stories, reels and videos brighten up each day for millions of people who consciously choose to absorb a large majority of content online.

But, whether we like it or not, we all absorb a lot of content offline too – mostly printed content. Labels, signage, packaging, product branding, books, magazines, etc. 

So how do we make sure that printed content looks schmick and engaging too? (Remember, it also sticks around a lot longer than digital content!)

Aside from having excellent design resources, the key is to invest in quality print and interesting finishing effects. Below are 12 styles of embellishment that can bring print to life on a page to impress any target audience. 

1. Matt or Gloss Laminate

The sheen and texture of both Matt and Gloss Laminate is more pronounced than their equivalent machine varnish options, while also providing a layer of protection. Matt laminate is a great enhancement to add a sophisticated and warm touch to covers, presentation folders, brochures and business cards. Gloss Laminate on the other hand offers more depth, shine and brightness.

2. Textured Matt Laminate

This raw and gritty sandpaper-like finish protects an image and compels the user to reach out and touch. Used in place of other styles of laminate, this embellishment is relatively underused and is great for those looking for something striking and tactile.

3. Spot Texture UV Varnish 

Taking sandpaper texture to the next level, adding textured UV varnish to key elements produces a raised finish to create a three-dimensional enhancement that looks and feels alluring, especially on book covers, brochures, advertising and packaging.

4. Hot Foil Stamping

This elegant and timeless enhancement uses a letterpress printing process but applies foil instead of ink via a heated metal die. With a vast array of foil colours and styles available, you are limited only by your imagination.

5. Embossing

Embossing is the process of creating a raised relief effect on designs or images. The letterpress process pushes an image out on one side, creating a raised three-dimensional surface. If it’s done in reverse, we call it Debossing.

6. Soft Metal Effect 

This finish uses a metalised polyester film that is adhered to the paper prior to printing. Available in both silver and gold as either a highly reflective or a soft metal finish. 

7. Soft Touch Lamination 

Providing a soft texture with a deeper, rich and luxurious finish; soft touch lamination is often compared to the skin of a fresh peach. The ‘velvet feel’ adds a layer that results in a long-lasting image with a premium look, and compels the user to interact with the delicate finish. 

8. Opaque White Ink

Well suited to printing high value commercial applications for marketing agencies and high-end brand owners, this effect creates a gentle sheen, or a soft glow appearance, enabling the use of coloured, synthetic and transparent substrates for high impact. 

9. Spot Glitter UV Varnish

Glitter UV varnish is a speckled and shimmered finish, available in a range of standard colours including gold, silver and rainbow, which make it attractive for a wide range of printed media, from packaging to greeting cards and magazines. 

10. High-Build Spot UV Varnish

This process creates an embossed-effect coating, using a clear UV Varnish which has a raised texture for all to see and feel. A great way to highlight and lift important elements of your print.

11. Spot Gloss UV Coating

Gloss UV provides an eye-catching glassy finish, with minimal lift to the surface dimension. Often combined with a matt laminate, this creates an effortless and refined result. 

12. Anti-scuff Matt Laminate + Spot Gloss UV 

The Anti-scuff finish is resistant to scuffing and scratching, which is ideal for dark images and frequently handled items including book covers, presentation folders and business cards. Well used items exhibiting this style of laminate will look as good as they did on day one. Matched with any style of spot UV varnish, patterned images will integrate seamlessly to this finish, attracting the eye to study an image close-up, while fingers are drawn to touch the textured image pattern. 

At Complete Colour, we work with a team of loyal suppliers alongside our skilled in-house team, to achieve the very best print effects. After 30 years of printing in Melbourne, our team can recommend the best paper stock, printing technique and enhancement for each job. Our trusted partners Spicers and Ball & Doggett provide the majority of our paper stock, and we work closely with Marvel Bookbinding, one of Australia’s only remaining major large-scale binders.

Contact hello@completecolour.com.au to find out how we can elevate your next project.



Our 2022-23 calendar celebrates Australian nature, bringing colour to desks across the country throughout the year. Drop us an email at hello@completecolour.com.au with your postal address and we’ll send you one for free!

A New Year enables opportunities for both reflection on the 12 months passed, and a fresh perspective on the 12 months ahead.

Over our 30-year history as a Melbourne printer, we’ve learned that the most important aspect of running an Australian business is open communication channels – internally and externally throughout – and always keeping a smile on our faces. At Complete, we break our foundation pillars into Service, Quality, Value and Trust.

Printing with world-class service

For us, service is more than a process or policy – it’s a way of life. Service models across the industry verticals have changed over the last two years, with a return to a more local, personal feel. That suits our business; we hold relationships integral to everything

As many parts of the pre-pandemic world accelerated towards an unsustainable approach to life and business, we noticed that relationships were often overlooked – a path we refuse to take, even when demand constricts timelines. 

We will always organise face-to-face meetings (even if forced to move to virtual spaces), and pick up the phone where we can, because we firmly believe in the human side of business – where conversations and relationships make for excellent service. It enables us to bring our experience to where we understand the needs of the customer.

Printing with world-class quality

We love printing. We love all printing techniques, and all the nuances, possibilities and enhancements at our fingertips, amplifying communication. In order to remain at the forefront of printing capability, we continually invest in cutting edge technology and innovation in both digital and offset printing, as well as in other areas of the business. 

“For one client, Complete prints 45,000 brochures with 30 variants within a 24-hour window (from receiving files to delivering brochures) every week,” says Complete Managing Director Tim Michaelides. 

“We were an early adopter in the digital print space, moving across with our first digital press from Fuji-Xerox in 2006. In 2020, we added a top-of-the-class model with the new Xerox iGen 5 Digital Printing Press.”

“This press, together with our iGen150 Digital Printing Press, provides us with the ability to deliver higher volume digital print runs to customers, which enables more economic pricing. It also presents greater security in assurity of supply. We know we can deliver large volumes in very competitive turnaround times.”

“This year, we added a new online web to print portal, which enables a seamless user experience for existing clients to upload digital content and track their job.”

“We also upgraded our Heidelberg Image Control from Series 1 to Series 2, with a lot more features and functionality. This goes hand-in-glove with our new prepress software, Prinect Production Manager. It provides us with online and interactive proofing functionally, and a production module.”

Printing with world-class value

With extremely tight policies around environmentally responsible practices and efficient, safe production, we’re able to pass significant dollar savings on to our customers – without compromising processes or outcomes. That is what ‘value’ means to Complete.

“One of the biggest outcomes of the last two years for us has been the en-masse return of print to Australia,” says Geoff Lawyer, Director and Head of Sales and Marketing at Complete. 

“Due to our short production and delivery timelines – and pride in service, quality and value – we’re printing a lot of jobs that businesses previously sent off-shore. We build in time and value at every stage of the process.”

“One of the ways we create value is by using environmentally-responsible, quality material to ensure that the end product is something everyone can celebrate and rely on. For us, trust is everything – from every employee, supplier and contributor, to every member of a client’s workforce.” 

Print with Trust

Clear thinking, communication, collaboration and processes are essential in printing – and in life – and they continue to inform the ‘Complete Way’, inspiring trust every day. Through briefing, planning, production and delivery, our systems drive performance.

In May 2022, we’re celebrating 30 years in printing; leveraging extensive experience, cutting-edge technology and industry-leading production methods – with a passion for environmental responsibility – to ensure we deliver on brief, on time, and on budget. We’re passionate about printing on-shore with service, quality, value and trust. These pillars stand as strong today as they did on day one in 1992. 

2021 Complete at a glance 

  • Shift to 100% Renewable Energy Usage
  • New Online Web to Print Portal
  • Image Control System Upgrade
  • New Prepress Software

The end of the year also enables an opportunity for rest and recuperation. The Complete team have worked incredibly hard this year, as they do every year. But 2021 was another particularly challenging year. After the uncertainty of 2020, lockdown fatigue and supply chain complications put barriers in the way this year, but the Complete team showed great collaboration, leadership and adaptability to retain perspective, make informed decisions and drive optimal results together over the last two years – in the face of adversity.



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