Tim Michaelides – Managing Director spoke about the new brand.
“Over the years we have been known as Complete Colour Printing, then Complete Colour and now Complete, because what we offer to our valued clients is a complete printed media service.
The rebrand showcases our company to our clients as we see it, clean, fresh, sharp and we hope you will agree our new logo and marketing behind the brand meets the criteria.
What we do: As our new tagline states, we work hard to ‘bring your images to life’, by producing and delivering your personalised projects to the market, in the highest standard possible.
We produce all forms of printed media including – direct mail, letterbox drops, advertising material, point of sale for a wide range of industries, service providers and retailer. We cater for product that is for high value items, through to FMCGs, we produce and continually strive to meet the demands of what you (our clients) need.
Why create a new look? We wanted to have a distinguishable look, a singular logo that can be adaptable, look good in print and electronically and a look that encompasses the companies new direction and broader range of solutions – we now offer you a ‘complete’ service.”
Tim finished off by thanking our staff, our key suppliers and of course our clients for their ongoing support.
Ryan Carter – Partner, spoke about our new print collateral and showcased our promotional Calendar which aims to inspire our clients by showcasing a select range of solutions we offer in finishes and stock.
Our calendar is a work of art in print technology, featuring multi-level embossing, gold foil, clear foil, flowtru varnish techniques and soft touch film laminates. It is mighty impressive if we do say so ourselves, but don’t take our word for it, get in touch with us today to get your hands on one yourself.
Geoff Lawyer – Director, spoke about the evolution of the Complete brand.
“Our values have always been represented through our brand identity, this still holds true today.
Over the years we have reincarnated ourselves as the industry has evolved.
1992/3 Complete had one logo with a colour change 1 year later.
1998 We changed to a Jigsaw Puzzle look with each quadrant being a CMYK colour, it represented a new era for Complete, we had just moved into a new building with new machinery and started to be known as Melbourne’s Best Kept Secret.
2006 We overhauled the brand to our long term logo being the Leaf, it signalled an era of Sustainability, Accountability, Leadership and taking Ownership. We started to become known simply as Complete Colour or CCP.
2012 – We tweaked the leaf into a forward looking direction and maintained all other aspects.
2014 – We again tweaked the leaf with a black & white background.
2017 – Today we offer so much more to our clients. We are the only printing company in Victoria that offers the highest print production facility in Victoria, boasting Indigo 5500 & iGEN150 digital print technology as well as Heidelberg 10 colour and CD74 5 colour with coating units all under one roof.
We’re still the same reliable, chatty bunch on the inside, but with a fancy new do, ready to assist you with your next printed project.
With the conclusion of the speeches, a magician took to the floor to showcase his skills and the night finished for most of us at 10pm, whilst others (mainly Complete team members) went through to the early hours of the next day.
It was a great night and we thank everyone for attending, to those that missed out we apologise as we had limited space.
We are keen to talk with you further to highlight our services, if you would like us to get in touch please phone us on 03 9585 7788 or email info@completecolour.com.au